Healthcare Professional: the Untold Truths, Contradictions, and Future Shocks
Step into the world of the healthcare professional in 2025, where white coats mingle with data streams, burnout is more than a buzzword, and technology is as much a coworker as a tool. Forget the sanitized hero narratives and Instagram-ready scrubs—the reality is grittier, more complex, and, frankly, more human than most are willing to admit. As the global healthcare workforce stands on a razor’s edge—with massive shortages, soaring burnout, and an AI-powered revolution—understanding what it truly means to be a healthcare professional has never been more essential. This deep dive exposes 11 brutal truths and hidden realities that shape healthcare today, cutting through the noise with verified facts, insider stories, and edgy analysis. If you’re considering a career in healthcare, or you think you know what these professionals face, buckle up. The untold story starts now.
What is a healthcare professional, really?
Redefining the term in a post-pandemic world
Traditionally, the label “healthcare professional” conjured images of doctors in crisp lab coats or nurses with trusted stethoscopes. But in the aftermath of a global pandemic and amid relentless technological evolution, this definition has become increasingly elastic. Today, a healthcare professional might be a telehealth nurse consulting from home, a data scientist shaping clinical algorithms, or a policy advocate working to reform mental health access. The boundary between clinical and non-clinical roles is more blurred than ever, leading to confusion not just among the public but within the industry itself. According to Bupa Group’s 2025 report, the scope of healthcare now spans direct care, laboratory science, informatics, policy-making, and even remote digital health settings.
Despite this expanded landscape, misconceptions persist. Patients may credit only the most visible faces—the physician, the nurse—while undervaluing the legion of allied health professionals, technologists, and administrators who keep the system afloat. Even within the field, debates flare up over credentialing and title protection, with organizations racing to keep pace with new roles that defy easy categorization.
| Role | Standard Licensing / Credentialing | Overlap / Key Differences |
|---|---|---|
| Physician (MD/DO) | National/state license, board cert | Direct diagnosis & treatment, longest path |
| Nurse (RN/NP) | State license, specialty certs | Direct care, advanced roles (NPs prescribe) |
| Physician Assistant | State license, recert cycle | Advanced practice, some autonomy |
| Allied Health (PT, OT) | Professional licensure/cert. | Supportive, rehab, diagnostics |
| Healthcare Admin | None required (varies) | Operations, may lack clinical background |
| Health IT/Telehealth | Varies, new certs emerging | Digital skills, often cross-trained |
Table 1: Licensing and credentialing standards across healthcare roles highlight both rigid and flexible pathways.
Source: Original analysis based on Bupa, 2025, Deloitte, 2025
Fueling this transformation, telehealth platforms and gig-economy services have further dissolved old boundaries. Now, a therapist might split their week between in-person clinics and encrypted virtual sessions, while a physical therapist consults globally thanks to licensing compacts and digital platforms. The upshot: the healthcare professional is no longer tethered to a hospital floor or a specific badge—they’re as likely to be shaping public policy, wrangling code, or managing care from a laptop as they are delivering a baby or running a code blue.
From white coats to data streams: How roles evolved
The modern healthcare workforce is the outcome of over a century of radical change. In the early 1900s, physicians dominated, supported by a small cohort of nurses and apprentices. By mid-century, waves of specialization, the rise of evidence-based medicine, and public health movements swelled the ranks with technologists, therapists, and administrators. Fast forward to today, and you have teams that are as multidisciplinary as they are multicultural. According to the Deloitte 2025 Outlook, today’s care involves not only bedside clinicians, but also data analysts, clinical informaticists, and remote care coordinators—each integral to delivering outcomes.
| Year | Milestone | Impact on Role Definition |
|---|---|---|
| 1900s | Physician/nurse dominance | Hierarchical, apprenticeship model |
| 1960s | Allied health professions formalize | Multidisciplinary teams emerge |
| 1980s | IT/computerization in hospitals | Admin and IT roles expand |
| 2000s | Advanced practice (NPs, PAs) rise | New autonomy, blurred boundaries |
| 2010s | Telemedicine debuts | Non-traditional, remote roles appear |
| 2020s | AI, digital health tools proliferate | Data and tech skills essential |
Table 2: Timeline of healthcare professional evolution, 1900–2025.
Source: Original analysis based on Lifepoint Health, 2025, Invensis, 2025
The impact of technology cannot be overstated. Electronic health records, AI-powered diagnostics, and remote monitoring devices mean today’s healthcare professionals must be as fluent in systems troubleshooting and data privacy as they are in patient communication. As Taylor, a healthcare technologist, puts it:
"It’s not just about stethoscopes anymore—code is as vital as care." — Taylor, healthcare technologist
This new reality demands constant upskilling, adaptability, and a willingness to collaborate beyond the comfort zone of one’s original training.
Beyond the clinic: Where healthcare professionals really work
Gone are the days when healthcare professionals were confined to hospital wards or private practices. The modern field sprawls into public health departments, research labs, policy think tanks, and the tech industry. Increasing numbers take on roles as consultants, educators, or even startup founders, applying clinical know-how in places as varied as disaster zones, schools, or legislative chambers.
- Disaster response teams: Delivering acute care in conflict zones or after natural disasters.
- Digital health startups: Designing apps, wearable devices, and telemedicine platforms.
- Schools and universities: Providing physical and mental health support or research.
- Healthcare policy and advocacy: Influencing regulation, insurance, and systemic reform.
- Pharmaceutical and biotech companies: Research, clinical trials, or regulatory affairs.
- Health informatics: Analyzing clinical data to optimize care delivery and policy.
- Community organizations: Providing outreach, education, and preventive care.
These unconventional arenas are not fringe—they’re the new norm. Healthcare professionals increasingly find themselves wielding spreadsheets, policy briefs, or code rather than scalpels, demonstrating that impact is not always measured at the bedside.
Mythbusting: Common misconceptions about healthcare professionals
The doctor-nurse tunnel vision
Public perception tends to place doctors and nurses at the center of the healthcare universe, relegating everyone else to the periphery. This tunnel vision masks the complexity and interdependence of healthcare systems, where dozens of specialized roles contribute to outcomes.
- Physician: Diagnoses, prescribes, performs surgeries; e.g., a hospitalist managing complex inpatients.
- Nurse: Delivers hands-on care, coordinates treatment; e.g., a critical care RN stabilizing a trauma patient.
- Physician Assistant (PA): Practices medicine under physician supervision, often with autonomy in some settings.
- Nurse Practitioner (NP): Advanced nursing, prescribes meds, may work independently in some states.
- Allied health: Physical therapists, respiratory therapists, lab techs—vital for diagnostics, rehab, and patient mobility.
- Healthcare Administrator: Manages operations, budgets, staffing; e.g., a health IT manager rolling out new digital tools.
Every role is essential: a missed lab analysis or a misfiled digital note can have consequences as dire as a clinical mistake. Recognizing the breadth of expertise—and the collaborative firepower required—is essential not just for respect, but for patient safety and system resilience.
Credential inflation and the alphabet soup problem
If you’ve noticed initials multiplying after healthcare professionals’ names, you’re not imagining things. The last decade has seen a surge in certifications, subspecialty credentials, and micro-credentials—sometimes signaling advanced expertise, but sometimes just muddying the waters. While specialized training can mean better care, it can also fuel pay disputes, workplace hierarchies, and credential inflation.
The upside: advanced certifications open doors to leadership, research, and higher earning potential. The downside: mounting student debt, unclear ROI, and the risk of “same job, new letters.”
| Credential | Education Required | Job Growth | Median Earnings | Real-Life Difficulty |
|---|---|---|---|---|
| MD/DO | 8+ years, residency | High | $208,000+ | Extreme |
| RN | 2-4 years, license | High | $75,000 | Moderate |
| NP/PA | 6+ years, cert | Very high | $115,000+ | High |
| Allied Health Certs | 1-4 years | High | $55,000-$90,000 | Moderate |
| Health Admin (MHA) | 6+ years | High | $104,000 | Moderate |
Table 3: Credential comparison matrix—education, job growth, earning potential, difficulty. Source: U.S. Bureau of Labor Statistics, 2024
"Sometimes a new credential is just a ticket to the same ride, not a better seat." — Morgan, RN
Are all healthcare professionals heroes?
The “healthcare hero” narrative peaked during the COVID-19 pandemic, but its afterlife is fraught. While it can inspire gratitude, it also imposes impossible expectations and stifles honest conversations about burnout, moral injury, and systemic failure.
- Inadequate staffing forces impossible triage choices.
- Hero labels undermine the right to demand better pay or conditions.
- Professionals grappling with trauma may feel guilty for not living up to the pedestal.
- Mistakes happen—hero mythology leaves no room for human error or vulnerability.
- Public adulation can morph into public blame in the wake of high-profile scandals or system breakdowns.
The psychological toll is steep. Studies confirm that the burden of moral injury and the “hero complex” drive higher rates of anxiety, depression, and attrition among all types of healthcare professionals—not just the front-line clinicians.
Inside the pressure cooker: Burnout, moral injury, and hidden costs
The anatomy of burnout: More than just exhaustion
Burnout in healthcare is not your garden-variety job fatigue—it’s a multi-headed beast fueled by relentless administrative burden, emotional strain, and systemic dysfunction. According to the World Health Organization, global healthcare workforce shortages are projected to hit 10 million by 2030, intensifying the workload for those left behind. The result? Soaring rates of burnout across every role, from ICU nurses to lab techs.
| Role | Burnout Rate (%) | Key Drivers |
|---|---|---|
| Physician | 51 | Overwork, EMR burden, lack of control |
| Nurse | 44 | Short-staffing, emotional labor |
| Allied Health | 38 | Poor support, underappreciation |
| Admin/IT | 27 | Tech overload, unclear roles |
Table 4: Burnout rates by healthcare role (U.S., 2023), with principal contributors. Source: Lifepoint Health, 2025
The consequences ripple outward: increased medical errors, patient dissatisfaction, and skyrocketing turnover. The safety net is fraying, and the hidden cost is measured not just in dollars, but in human lives and shattered careers.
What moral injury looks like in real life
Moral injury in healthcare arises when professionals know the “right thing” to do but are powerless to act, whether due to resource scarcity, policy restrictions, or conflicting demands. Case in point: a trauma surgeon forced to ration care during a disaster, or a social worker unable to secure mental health beds for a suicidal teen.
Support mechanisms—peer counseling, ethics rounds, or whistleblower protections—are patchy at best. Systemic failures persist, leaving many to cope in silence or exit the field entirely.
"I knew what the right thing was, but couldn’t do it. That’s what broke me." — Alex, ER nurse
The cost no one talks about: Emotional labor and invisible work
Beyond the obvious toll, healthcare professionals shoulder immense emotional labor, much of it unpaid and invisible. It’s the nurse mediating between feuding families, the tech offering extra comfort to a frightened patient, or the administrator troubleshooting yet another software glitch long after office hours.
- Family mediation between loved ones and the care team
- Providing emotional support during life-altering diagnoses
- Advocacy for patient needs with insurance or hospital bureaucracy
- Endless paperwork and documentation
- Tech troubleshooting to keep systems running
This work, often expected but rarely acknowledged, is what keeps the system humane. Yet it remains undervalued in most compensation and recognition structures, fueling further dissatisfaction and burnout.
The tech takeover: AI, automation, and the future of the profession
Will AI replace healthcare professionals or revolutionize them?
It’s tempting to frame the rise of AI as an existential threat: robots in, humans out. But the truth is more nuanced. AI is transforming healthcare at warp speed—improving diagnostics, predicting patient deterioration, automating administrative tasks—but it’s not (yet) replacing the human touch. As per research from Deloitte, 2025, AI’s greatest impact is in augmenting, not eliminating, human professionals.
Real-world cases show both triumphs and pitfalls: AI can flag sepsis risks hours before a human would, but it can also misfire spectacularly if trained on biased data. The hype is real—but so are the limitations.
| Task | Best Done by Human | Best Done by AI |
|---|---|---|
| Empathy / Communication | Yes | No |
| Complex diagnosis | Yes (with AI assist) | Sometimes (pattern detection) |
| Routine paperwork | No | Yes |
| Predictive analytics | No | Yes |
| Ethical decision-making | Yes | No |
Table 5: Comparison of tasks suited for human professionals versus AI. Source: Original analysis based on Deloitte, 2025
The rise of the intelligent enterprise teammate
AI-powered teammates—think digital assistants that triage emails, schedule appointments, or summarize patient records—are reordering the healthcare workplace. Platforms like futurecoworker.ai exemplify this trend, boosting efficiency and reducing cognitive overload by turning chaotic communications into actionable insights. For healthcare professionals, this is both a blessing and a challenge: adapting to digital coworkers means cultivating new skills and reframing what it means to “work in healthcare.”
Adapting successfully requires:
- Continuous learning: Staying current with digital tools and their ethical implications.
- Digital literacy: Comfort with new interfaces, troubleshooting, and cyber hygiene.
- Ethical vigilance: Recognizing algorithmic bias and protecting patient privacy.
- Collaboration: Working seamlessly with both human and AI teammates to deliver care.
The organizations—and individuals—who master these steps will not just survive the tech wave; they’ll ride it to new heights of impact.
New skills every healthcare professional needs in 2025
Modern healthcare demands more than clinical know-how. Today’s most valued professionals combine traditional bedside skills with digital fluency, analytical thinking, and cross-disciplinary savvy.
- Digital literacy: Navigating electronic health records, AI-driven tools, and telemedicine platforms.
- Data interpretation: Making sense of analytics to guide care decisions and track outcomes.
- Cross-disciplinary collaboration: Communicating across clinical, technical, and administrative silos.
- Adaptability: Embracing change, learning new tech, and pivoting roles as needed.
Despite these demands, many training programs lag behind, struggling to update curricula fast enough to match the pace of change. Savvy professionals seek out supplemental learning—online courses, certifications, peer mentoring—to stay ahead.
Paths and pitfalls: How to actually become a healthcare professional
The pathway maze: Education, licensing, and hidden hurdles
The journey to becoming a healthcare professional is anything but linear. While the “standard” route involves university, grad school, and licensure, real-world paths also include vocational training, military service, and international credentialing.
- Doctor: Complete undergraduate degree → medical school → residency → board exams → licensing.
- Nurse: Complete nursing program (ADN or BSN) → pass NCLEX-RN → state licensing → optional specialty certs.
- Allied Health: Complete targeted training (1-4 years) → pass certification exam(s) → obtain licensure.
Barriers abound: limited school spots, high tuition, opaque credentialing for internationally trained professionals, and bewildering red tape.
Persistence, smart networking, and seeking out transparent programs can help prospective professionals navigate the labyrinth and avoid predatory schools or misleading job ads.
Global perspectives: How countries define and reward healthcare professionals
Training, status, and pay vary wildly by country. In the US, physicians face the longest, most expensive path—offset by some of the world’s highest salaries. In the UK, the National Health Service provides structured training but often with lower pay. Many Asian and African countries grapple with shortages, brain drain, and resource constraints, but also offer innovation in community health and mobile care.
| Region | Training Length (Physician) | Median Pay (Physician) | Professional Status | Credential Mobility |
|---|---|---|---|---|
| US | 11-15 years | $208,000+ | High | Difficult |
| UK | 9-12 years | £60,000-£100,000 | High | Moderate |
| Asia | 6-10 years (varies) | $20,000-$100,000 | Variable | Difficult |
| Africa | 6-10 years (varies) | $5,000-$30,000 | High (local), low (global) | Poor |
Table 6: Comparative analysis of healthcare professional status and compensation across regions. Source: Original analysis based on Bupa, 2025, Deloitte, 2025
Global mobility remains a challenge, with credential recognition and licensing portability slow to catch up to workforce needs.
Red flags and hidden benefits
Keep your eyes peeled for warning signs: vague job descriptions, promises of “easy” credentialing, for-profit schools with poor graduation rates, or cultures that normalize overwork and silence dissent.
On the flip side, savvy professionals uncover benefits such as:
- Flexible career shifts between specialties or roles
- International opportunities and travel
- Hybrid tech-career pathways (e.g., clinical informatics)
- Built-in community and purpose-driven work
Spotting and seizing these “hidden” upsides—often invisible to outsiders—can make the difference between a sustainable career and early burnout.
A day in the life: Stories from the front line and beyond
Inside the ER: Chaos, camaraderie, and split-second decisions
The rhythm of a modern emergency department is equal parts adrenaline and controlled chaos. It’s a place where seconds count and teamwork isn’t just a buzzword—it’s the difference between life and death.
- Doctor: Juggles critical cases, triages new arrivals, calms families, teaches residents—all before lunch.
- Nurse: Stabilizes a trauma victim, soothes a child in pain, navigates a dozen medication orders, and coordinates with social work.
- Tech: Runs X-rays on a patient with a potential spinal injury, hustles to fix a broken monitor, and updates charts—all while answering pages.
Despite relentless stress, camaraderie and gallows humor help the team survive—if not always thrive.
Rural health: Where resources and resourcefulness collide
Practicing in rural areas means trading high-tech support for high-stakes improvisation. Limited staff, aging facilities, and patient populations spread across vast distances force clinicians to wear many hats at once.
"You wear every hat here—sometimes all in one shift." — Jamie, rural clinician
Stories abound of nurses jury-rigging equipment, doctors making house calls, and entire teams stepping up for community events—while grappling with burnout and professional isolation.
Digital nomads: The rise of remote healthcare professionals
Telehealth, virtual consults, and digital health startups have exploded, offering new flexibility—and new headaches.
-
Pros:
- Greater work-life balance and geographic freedom
- Broader reach to underserved populations
- Lower overhead costs and flexible scheduling
-
Cons:
- Professional isolation and digital fatigue
- Tech glitches disrupting care
- Regulatory headaches and uncertain reimbursement
The future of remote healthcare is expanding, with hybrid models and cross-border consults gaining traction.
Pay, power, and prestige: What’s really at stake
Breaking down the numbers: Compensation and job growth
Compensation is as variable as the roles themselves. While physicians and advanced practice providers remain top earners, allied health fields and administrative roles see steady growth and demand. According to the U.S. Bureau of Labor Statistics, healthcare jobs are projected to grow 13% from 2021–2031, much faster than the average for all occupations.
| Role | Median Compensation | Projected Demand 2030 | Job Satisfaction (avg.) |
|---|---|---|---|
| Physician | $208,000+ | High | 7.1/10 |
| Nurse | $75,000 | Very high | 7.8/10 |
| Tech/Allied Health | $55,000-$90,000 | High | 7.3/10 |
| Administrator | $104,000 | High | 6.9/10 |
Table 7: Median compensation, satisfaction, and projected demand by role. Source: BLS, 2024
Notably, gender and racial pay gaps persist, especially in leadership and advanced practice roles. Location also drives disparities, with urban centers generally paying more but demanding longer hours and higher stress.
Who’s really calling the shots? Power shifts in healthcare
The landscape is rapidly shifting as hospital conglomerates, private equity, and tech giants consolidate power. Traditional hierarchies are breaking down—nurses now lead innovation committees, tech platforms dictate care protocols, and interdisciplinary teams manage complex cases as equals.
These changes bring both opportunity and risk. While flattening hierarchies empower more voices, they can also breed confusion, turf wars, and power vacuums. Patient-centered care remains the ideal, but who defines “centered” is increasingly up for debate.
How prestige is earned, lost, or reinvented
Social cachet in healthcare has always been stratified—surgeons at the top, “support” staff at the bottom. But the rise of digital health, media scrutiny, and public scandals has upended old hierarchies.
Today, influence flows not just from clinical excellence, but from innovation, advocacy, and thought leadership. A nurse who leads national quality initiatives, a technologist who cracks the code on health equity, or a PA who testifies before Congress may have as much impact—if not more—than a high-profile surgeon.
The healthcare professional in crisis—and how to build resilience
Pandemics, protests, and the new normal
COVID-19 was a crucible, exposing both the strengths and weaknesses of healthcare systems. PPE shortages, shifting protocols, and societal polarization fueled unprecedented stress and forced professionals to adapt—or break.
- An ICU nurse who led a community vaccine drive, building bridges across political divides.
- A paramedic who left the field after repeated trauma and lack of support.
- An administrator who fought for fair staffing in the face of budget cuts, ultimately sparking lasting change.
Resilience is not just about “bouncing back”—it’s about transforming adversity into action, both individually and collectively.
Building resilience: What really works (and what’s just talk)
Wellness programs abound, but not all are created equal. Evidence shows that meaningful resilience comes from:
- Peer support: Authentic, structured connections—not forced positivity.
- Structural change: Safe staffing ratios, clear reporting lines, and manageable workloads.
- Ethical leadership: Transparency, accountability, and a genuine commitment to worker well-being.
- Tech leverage: Using digital platforms (like futurecoworker.ai) to streamline work and reduce burnout—not just track it.
“Resilience” shouldn’t become an excuse for systemic neglect—it must be a shared, actionable goal.
Future shocks and preparing for what’s next
Healthcare is not immune to the next crisis—climate change, cyberattacks, or political instability could upend systems overnight. Preparing means:
- Individual: Lifelong learning, mental health care, financial planning.
- Team: Drills, cross-training, and honest communication.
- System: Infrastructure, contingency plans, and robust tech support.
Adaptability, not optimism alone, is what separates survivors from casualties in the modern healthcare landscape.
Choosing your path: Self-assessment and decision guide
Is healthcare right for you? The ultimate checklist
Before committing, self-assess honestly:
- Do you thrive under stress and uncertainty?
- Can you balance empathy with boundaries?
- Are you endlessly curious and adaptable?
- Do you have digital savvy and a willingness to upskill?
- Are you motivated by impact, not just income?
- Can you tolerate bureaucracy and ambiguity?
Common pitfalls: underestimating emotional labor, glorifying “hero” narratives, and ignoring red flags in training programs or workplaces.
What no one tells you about career satisfaction
Long-term satisfaction isn’t about prestige or pay alone. It hinges on fit, autonomy, mission alignment, and growth opportunities.
- A respiratory therapist who stayed because of a supportive team and flexible hours.
- A doctor who burned out and reinvented themselves as a healthcare data analyst.
- A nurse who pivoted into public health after years on the front lines.
Support resources abound: mentorship programs, online communities, and expert platforms such as futurecoworker.ai, which provide insights and connect professionals navigating the same storm.
Next steps: Resources and further reading
The best information is both credible and community-based.
- Industry associations: American Medical Association, American Nurses Association, Allied Health organizations.
- Mentorship programs: Local hospitals, national societies, online matching platforms.
- Professional forums: Reddit’s r/medicine, Student Doctor Network, nursing forums.
- Reputable news outlets: Stat News, The Lancet, Health Affairs.
- Skill-building platforms: Coursera, Khan Academy, Medscape for CME.
Leverage digital tools, peer support, and ongoing education to chart a sustainable, rewarding path forward.
Beyond the job: Societal impact and the future of care
How healthcare professionals shape—and are shaped by—society
Healthcare professionals are both mirrors and molders of the societies they serve. Whether advocating for vaccine equity, responding to public health crises, or leading conversations on mental health, their influence extends far beyond clinic walls.
The most impactful professionals are those who develop communication and advocacy skills, using their platform to shape policy, educate the public, and drive systemic change.
The ethics of care in a divided world
Modern healthcare brims with ethical dilemmas: how to allocate scarce resources, protect patient privacy in a digital age, and respect cultural diversity.
- Autonomy: Honoring patient choices, even when inconvenient.
- Beneficence: Acting in the patient’s best interest, not just the system’s.
- Justice: Seeking equity, not just equality.
- Nonmaleficence: “First, do no harm”—even when the system itself is harmful.
Leading change requires professionals to step beyond passive compliance and become ethical innovators and advocates for equity.
What comes next: Trends to watch and questions to ask
Emerging trends—personalized medicine, global telehealth, climate adaptation—are transforming healthcare in real time. Every healthcare professional should be asking:
- How will my role evolve as tech and patient expectations shift?
- What skills and mindsets will set me apart?
- How can I drive policy, not just follow it?
- Where do my values align with my work?
Staying proactive, informed, and engaged is not just survival—it’s leadership in a field that refuses to stand still.
Conclusion
Being a healthcare professional in 2025 is not for the faint of heart, nor is it the one-note calling it’s so often portrayed to be. The field is a crucible of contradictions: high tech and high touch, burnout and resilience, prestige and invisibility. It asks more—emotionally, intellectually, ethically—than almost any other profession, yet it delivers rewards that can’t be tallied in dollars alone. The untold truths? The burnout crisis is real, but so is the camaraderie. The tech transformation is unstoppable, but human care remains irreplaceable. If you’re considering the path, arm yourself with research, curiosity, and a clear-eyed view of reality. Use digital tools like futurecoworker.ai and peer communities to stay informed, supported, and ahead of the curve. Ultimately, the only way to thrive is to embrace the brutal truths, seek out the hidden benefits, and never stop asking the hard questions—for your patients, your colleagues, and yourself.
Ready to Transform Your Email?
Start automating your tasks and boost productivity today