Smart Enterprise Knowledge Tools: Brutal Truths, Hidden Wins, and the AI Teammate Revolution
Forget everything you’ve been sold about smart enterprise knowledge tools. In 2025, the glossy brochures and animated demos are out of sync with the ragged reality on the ground. Underneath all that AI sparkle and “seamless integration” talk, knowledge workers are still drowning in noise, old habits cling like barnacles, and the brutal truths often get swept under the rug. Yet, if you know where to look, the bold wins are real—sometimes spectacular. This is the insider’s examination of what smart enterprise knowledge tools actually do, what they stubbornly don’t, and where real transformation happens for teams who are neither naïve nor cynical. If you’re ready to go beyond the hype, challenge your assumptions, and uncover what these tools mean for your own productivity, collaboration, and sanity, keep reading.
The knowledge crisis nobody wants to talk about
Why enterprises are drowning in digital noise
There’s a reason “information overload” isn’t just a buzzword—it’s a business liability. Walk into any modern enterprise and you’ll witness the digital noise: Slack channels ping, email threads spiral, SharePoint sites multiply. In 2025, the glut of data has only intensified. According to recent industry research, organizations generate and store more knowledge than ever, yet spend upwards of 30% of employee time searching for, validating, or re-creating content that already exists elsewhere. This isn’t benign inefficiency; it’s a systemic drain on productivity and morale. AI-powered knowledge tools were supposed to cut through the chaos, but the noise persists, morphing with every new platform adopted.
What lies at the heart of this? It’s not just the volume of content—it’s the fragmentation. Legacy systems, departmental silos, and tool sprawl create fractured landscapes where “knowledge” is more rumor than fact. Even bleeding-edge enterprises with AI in their stack still struggle with basic questions: Where’s the latest playbook for onboarding? Is this sales deck up to date? Is our customer knowledge consistent across channels? The reality: Information silos persist despite advanced tools, and knowledge loss due to turnover remains a critical risk.
- Silos multiply even with more tools: Departments hoard information in their favorite apps, leaving others flying blind. The promise of “one source of truth” remains elusive.
- Turnover = knowledge drain: When experienced employees leave, undocumented expertise evaporates, costing organizations millions in retraining and mistakes.
- Noise breeds apathy: When every ping could be important, nothing feels urgent. Employees tune out, vital updates get missed, and collective intelligence erodes.
- Search isn’t context: Overreliance on keyword-based search means you get more results—rarely the answer you need in the moment.
And so, despite all the smart tech, enterprises are left scrambling for ways to make knowledge actionable, discoverable, and—crucially—shareable.
The hidden cost of lost expertise
What’s the silent price tag on knowledge loss? It’s not just about retraining or onboarding inefficiencies. The real hit comes in the form of project delays, poor customer outcomes, and the near-invisible bleed of competitive edge. Studies confirm that organizations with high turnover or poor knowledge capture see direct impacts on performance metrics.
| Knowledge Risk Factor | Estimated Cost Impact (% of Revenue) | Productivity Loss (%) | Source |
|---|---|---|---|
| Turnover without documentation | 3-6% | 20-30% | Source: APQC Knowledge Management, 2024 |
| Siloed information | 2-4% | 15-20% | Source: Original analysis based on [Gartner, 2024], [APQC, 2024] |
| Re-inventing existing solutions | 1-2% | 10-15% | Source: Gartner, 2024 |
Table 1: The tangible costs of lost expertise and information silos in enterprises (2024).
As APQC’s 2024 survey puts it: “Organizations that fail to codify and share knowledge consistently report not only higher costs but steeper declines in employee engagement and innovation.”
"When knowledge walks out the door, you don’t just lose history—you bleed future opportunity." — APQC Knowledge Management Insights, 2024
The bottom line: Knowledge loss isn’t a theoretical risk; it’s a bottom-line killer. And it’s one reason why smart enterprise knowledge tools have become a battleground for competitive advantage.
How smart tools promised a revolution—and what we got instead
Remember the early AI hype? Smart enterprise knowledge tools were supposed to democratize expertise, break silos, and turbocharge collaboration. Yet, for many, the results have been underwhelming. While some companies saw their processes transformed overnight, others hit walls—technical, cultural, and strategic.
First, the revolution wasn’t as turnkey as promised. Integration with legacy systems proved slower and messier than vendors suggested. Data privacy and compliance raised red flags that technical solutions alone couldn’t solve. User experience (UX) was often an afterthought, leading to resistance and underutilization. According to recent Gartner research, only a fraction of enterprises realize the full ROI from their knowledge platforms in the first 18 months of deployment.
Let’s break down the promises versus the lived reality:
Definition List
AI-powered search : Supposed to deliver instant answers, but often returns irrelevant results without deep context.
Knowledge democratization : Envisioned as open access for all, but hampered by complicated permissions and audit concerns.
Seamless integration : Marketed as plug-and-play, but slowed by legacy systems and fragmented data sources.
Real-time updates : Promised as a fix for stale content, but challenged by overloaded SMEs and unclear ownership.
In practice, enterprises land somewhere between breakthrough and breakdown. The difference? Not the tool, but how you use it, integrate it, and design for human habits—not just machine logic.
What makes a knowledge tool ‘smart’ in 2025?
Beyond search: AI, context, and the new knowledge graph
Forget the old notion that “smart” equals “searchable.” In today’s ecosystem, a truly smart enterprise knowledge tool does more than surface documents—it understands relationships, intent, and context. Enter: the knowledge graph. Modern platforms map people, projects, and data, building dynamic connections so that knowledge finds you, not the other way around.
What does this look like in daily life? Imagine you’re onboarding to a new project. Instead of wading through endless folders, your AI-powered system proactively delivers relevant guides, recent discussions, key stakeholders, and action items—automatically personalized. According to recent research from Forrester and McKinsey, teams using AI-driven knowledge graphs report up to 80% faster onboarding and a 50% reduction in redundant meetings.
| Feature | Basic Search Tool | AI Knowledge Graph | Impact |
|---|---|---|---|
| Keyword search | Yes | Yes | Surface-level retrieval |
| Contextual recommendations | No | Yes | Personalized, relevant suggestions |
| Relationship mapping | No | Yes | Connects people, projects, and content |
| Real-time updates | Limited | Advanced | Minimizes stale knowledge |
Table 2: Comparing traditional search tools to AI-powered knowledge graphs. Source: Original analysis based on [Forrester, 2024], [McKinsey, 2024].
The takeaway? Smart isn’t about more data—it’s about more meaning. The best tools leverage context, patterns, and relationships. The result: You’re not just searching; you’re discovering.
Natural language, real answers: NLP’s coming of age
Traditional search is transactional; you enter a query, you get a list. But natural language processing (NLP) is swiftly rewriting the script. Today’s smart enterprise knowledge tools interpret intent, nuance, and ambiguity—finally making “just ask” a reality.
Recent breakthroughs in NLP have enabled tools to deliver answers, not just documents. For example, if you ask, “What’s the latest policy on remote work reimbursements?” you get a clear, conversational response—pulled from verified, up-to-date sources. Tools like Guru, Bloomfire, and Knowbler are leading the way, with AI-powered engines that reduce search time by 50–80% and cut knowledge creation time by over 80% (Source: Guru, 2024).
"It’s not about finding files anymore—it’s about getting the answer you need, in your own words, within seconds." — Guru Knowledge Report, 2024
The bottom line: With NLP, the barrier between employee and enterprise knowledge is fading. Smart tools now listen, interpret, and respond like a teammate, not a search engine.
Integration is king: Breaking down data walls
The smartest tool in the world means nothing if it can’t access your organization’s knowledge trapped in dozens of systems. That’s why, in 2025, integration is everything. Enterprise knowledge tools are judged not just by their core features, but by how well they connect with the rest of your stack—Microsoft 365, Salesforce, Jira, Slack, you name it.
Here’s what best-in-class integration looks like:
- Native connections: Plug directly into major platforms, syncing data bi-directionally.
- APIs and webhooks: Allow for deep customization, automating workflows and updates.
- Role-based access: Maintain security and compliance—even as you break down silos.
- Real-time analytics: Continuously monitor usage and engagement across systems.
If your knowledge tool can’t “talk” to your CRM, project management suite, and communication channels, you’re not leveraging its full potential. Integration isn’t a bonus—it’s the baseline.
In practice, this means a support agent doesn’t need to toggle between platforms to get the latest troubleshooting guide. A marketer finds campaign performance data embedded in a knowledge article. A project lead sees real-time feedback from Jira inside their email. The synergy is where the magic happens—and where real enterprise transformation begins.
Debunking the myths: What smart knowledge tools can’t do
No, AI won’t ‘replace’ your best people
Let’s kill the laziest myth: No, artificial intelligence won’t replace your top talent. The current state of smart enterprise knowledge tools is augmentation, not substitution. These tools automate grunt work—information retrieval, document tagging, basic triage—but real expertise, context, and judgment? Those remain stubbornly human domains.
The true impact of AI in knowledge work is giving people back their time. By stripping away repetitive, low-value tasks, AI lets experts focus on creative problem-solving and nuanced decision-making. According to a 2024 PwC study, teams using AI-powered knowledge management tools spend up to 60% more time on strategic work (Source: PwC, 2024).
"AI in the enterprise is a force multiplier—not a replacement plan." — PwC AI Analysis, 2024
So, if you’re worried about being automated out of a job, take a breath. The best knowledge tools are there to make you more indispensable, not obsolete.
More data ≠ more knowledge
It’s tempting to believe that amassing more information equals smarter organizations. The reality is more nuanced—and, frankly, more brutal. As verified by McKinsey’s 2024 Digital Knowledge report, organizations that simply add more data without curation, context, or governance actually see declining productivity and rising frustration.
Definition List
Data hoarding : The compulsive accumulation of information without a plan for use, leading to digital clutter and analysis paralysis.
Knowledge curation : The process of filtering, organizing, and contextualizing information so that it’s actionable and relevant.
Signal-to-noise ratio : A measure of useful knowledge versus background noise—critical for enterprise productivity.
Adding more data to broken systems only amplifies silos and increases noise. Smart knowledge tools succeed not by collecting more, but by surfacing what matters, when it matters, to the right people.
The myth of plug-and-play intelligence
Vendors love to push the “plug-and-play” narrative—just deploy their tool and watch productivity soar. Reality check: Smart knowledge tools demand careful configuration, change management, and ongoing curation. The biggest failures in this space come from enterprises who treat these tools as magic bullets, not living systems needing stewardship.
- Lack of user buy-in: Rolling out a tool without training or context guarantees poor adoption.
- Integration blind spots: Overlooking how the tool fits with existing workflows undermines utility.
- Compliance oversights: Ignoring data privacy and access controls risks regulatory disaster.
- Neglected curation: Letting knowledge bases go stale erodes trust in the system.
Plug-and-play? Only if “play” means troubleshooting, retraining, and wrestling with permissions. Smart deployment is iterative, human-centered, and demands leadership buy-in.
Inside the machine: How smart enterprise knowledge tools really work
AI-powered teammates: From automation to augmentation
Beneath the friendly interface and slick dashboards, today’s best enterprise knowledge tools are AI-powered teammates. They process natural language, extract key insights from chaotic email threads, and generate summaries or recommendations on the fly. The real win? Moving from automation of repetitive tasks to true augmentation—helping employees make better, faster decisions.
Consider these practical examples:
| Use Case | Traditional Approach | AI-Powered Tool Approach | Time Saved (%) |
|---|---|---|---|
| Email triage | Manual sorting and response | Automated categorization/actions | 70–85% |
| Knowledge curation | Human-driven, slow | AI-assisted tagging/summarizing | 80–90% |
| Task management | Spreadsheet/manual tools | Email-based, AI-driven tasks | 60–75% |
| Meeting scheduling | Back-and-forth emails | Automated, context-aware | 80–95% |
Table 3: Time savings from adopting AI-powered enterprise knowledge tools. Source: Original analysis based on [Guru, 2024], [Bloomfire, 2024].
When the platform understands your context—what you’re working on, who you’re working with, and what matters to your role—it moves from tool to teammate. That’s the revolution.
The role of human curation and oversight
No matter how advanced the AI, human curation remains indispensable. Machines are fast, but humans are discerning—spotting nuance, context, and intent that algorithms still miss. The most successful enterprises blend smart tools with subject matter experts (SMEs) who validate, update, and enrich the knowledge base.
Even the best AI occasionally hallucinates or misinterprets ambiguous requests. That’s why oversight mechanisms—like approval workflows, audit logs, and user feedback loops—are essential. According to APQC’s recent knowledge management report, organizations with strong human-AI collaboration avoid up to 50% of knowledge errors that purely automated systems introduce.
"Good AI doesn’t replace judgment; it amplifies it. The best systems are built on trust—but trust is earned, not coded." — APQC, Knowledge in Practice 2024
The lesson: Don’t abdicate responsibility. Make human curation an ongoing part of your knowledge strategy.
Case study: futurecoworker.ai and the invisible coworker
Let’s ground this in reality. At futurecoworker.ai, the mission is clear: Turn everyday email into an intelligent workspace, stripping away friction from collaboration and task management. Rather than building another dashboard, futurecoworker.ai integrates directly with your email, acting as an “invisible coworker” who sorts, summarizes, and organizes knowledge—no technical expertise required.
Adoption among tech, marketing, finance, and healthcare teams shows impressive results: Project delivery speeds up, administrative errors drop, and client satisfaction climbs. The key? Seamless integration and natural language interaction—no steep learning curve, no context-switching.
By making the AI teammate invisible but indispensable, futurecoworker.ai demonstrates how human-centric design, smart automation, and existing workflows combine to break through the noise.
Culture shock: Why people resist smart knowledge tools
The fear of being automated—and how to fight it
Change is hard, but the specter of automation is even harder. Many employees worry that smart enterprise knowledge tools exist to monitor, replace, or sideline them. It’s a fear stoked by sensational headlines but fed by poor communication from leadership.
To defang this resistance, transparency is key. According to a Harvard Business Review study, companies that openly communicate how AI tools augment (not replace) workers see adoption rates double versus those that don’t (Source: Harvard Business Review, 2024).
- Acknowledge fears: Employees are more likely to trust when you admit the uncertainties and listen to concerns.
- Highlight augmentation: Frame tools as enablers—helping staff focus on creative, strategic work.
- Share success stories: Celebrate early wins, spotlighting real people who’ve benefited.
- Offer training and support: Invest in upskilling so no one feels left behind.
The approach isn’t just empathetic—it’s practical. When people feel valued, they contribute more, share knowledge freely, and become ambassadors for transformation.
Old habits die hard: Change management in the real world
Tool fatigue is real. Employees have seen countless “game-changing” platforms come and go—many leaving behind more headaches than solutions. That’s why successful adoption of smart enterprise knowledge tools depends as much on change management as on technology.
- Start with champions: Identify early adopters who evangelize the tool and mentor peers.
- Design for workflows, not just features: Shape the tool around real tasks, not the other way around.
- Incentivize engagement: Recognize and reward knowledge sharing, curation, and use.
- Iterate and adapt: Treat deployment as a living process; gather feedback and improve continuously.
- Assess readiness: Survey teams to uncover pain points and adoption barriers.
- Customize rollout: Tailor training and communications for different departments and roles.
- Monitor and adjust: Use real-time analytics to spot gaps and successes.
- Celebrate milestones: Publicize quick wins to build momentum.
Change management is the unsung hero of smart tool adoption. Ignore it, and even the best platform will gather dust.
Digital trust and the surveillance backlash
There’s a fine line between workplace transparency and surveillance. As knowledge tools collect and analyze more data, employees worry about privacy, constant monitoring, and the erosion of trust. AI-driven audit logs and analytics can empower teams—or make them feel watched.
The solution? Establish and communicate clear policies on data use, access rights, and compliance. Allow users to control what’s visible, anonymize sensitive data where possible, and engage employees in governance decisions.
Trust is the foundation of knowledge sharing. When people feel safe, they contribute more freely—and the collective intelligence of the enterprise soars.
Choosing the right tool: Decoding the market hype
Red flags and bold claims: What to ignore in vendor pitches
Every vendor claims their tool is the smartest, fastest, most “seamlessly integrated” on the market. Here’s what savvy buyers ignore (and why):
- “Instant ROI”: Reliable adoption and measurable impact rarely happen overnight.
- “No training required”: Every tool demands at least some onboarding to fit your workflows.
- “Universal compatibility”: True integration depends on your unique stack and data landscape.
- “Set and forget”: Ongoing curation and oversight are always needed.
- “AI replaces SMEs”: Human expertise is irreplaceable—period.
Focus on substance, not sizzle. Ask for real-world case studies, transparent roadmaps, and proof of measurable outcomes.
The best tools don’t just “demo well”—they perform under the messy, complex conditions of real enterprise life.
Step-by-step guide to evaluating smart enterprise knowledge tools
Ready to cut through the noise? Here’s how leading organizations vet new knowledge platforms:
- Map current pain points: Interview users and map out knowledge gaps, silos, and bottlenecks.
- Prioritize must-have features: Separate “mission critical” from “nice to have.”
- Demand integration proof: Insist on live demos with your real data and systems.
- Check compliance and security: Assess role-based access, audit trails, and privacy controls.
- Pilot with a test group: Roll out to a small, cross-functional squad and measure outcomes.
- Review analytics and feedback: Use hard data and qualitative input to make the final call.
Following this process ensures you’re choosing a tool that’s right for your unique context—not just the loudest voice in the market.
| Step | Key Questions | Success Metric |
|---|---|---|
| Pain point map | What’s broken today? | User-reported friction drops |
| Feature check | Which features drive productivity? | Task completion time |
| Integration test | Does it plug into our stack, end to end? | Number of manual workarounds |
| Compliance scan | Are we audit/compliance ready? | Compliance incidents |
| Pilot review | What do real users say—and do? | Adoption/engagement rate |
Table 4: Evaluation checkpoints for smart enterprise knowledge tools. Source: Original analysis based on [Gartner, 2024], [Forrester, 2024].
Feature matrix: What actually matters for your team
Let’s get concrete. Here’s a feature comparison that cuts through the jargon:
| Feature | Essential | Nice to Have | Irrelevant for Most |
|---|---|---|---|
| Seamless email integration | ✔ | ||
| AI-powered task automation | ✔ | ||
| Contextual search | ✔ | ||
| Real-time analytics | ✔ | ||
| Gamification | ✔ | ||
| Chatbot interface | ✔ | ||
| Blockchain audit trail | ✔ |
Table 5: Feature matrix for evaluating enterprise knowledge tools. Source: Original analysis based on [Forrester, 2024], [Gartner, 2024].
The right tool isn’t the one with the most features—it’s the one that solves your real problems, fits your culture, and grows with your needs.
The real ROI: Success stories, failures, and everything in-between
Underground wins: Companies quietly getting it right
Not every success story makes the front page—but they’re often the most instructive. Take a global financial firm that quietly slashed client response times by 30% after implementing AI-curated knowledge sharing (Source: Bloomfire, 2024). Or a healthcare provider that reduced administrative errors by 35% by integrating contextual knowledge into appointment workflows.
Behind these wins? Relentless focus on user experience, iterative rollout, and ongoing content curation.
"We didn’t chase every new feature. We listened, adapted, and built trust—one workflow at a time." — Bloomfire Case Study, 2024
True ROI isn’t just about time saved or tasks automated; it’s about boosting engagement, minimizing errors, and making knowledge part of daily work.
Epic fails and what we learned from them
Of course, for every quiet win, there’s a cautionary tale. Some high-profile knowledge tool rollouts implode—burning budget, morale, and credibility.
- Over-customization traps: Trying to make the tool “do everything” led to bloated, confusing interfaces no one used.
- Neglecting content ownership: Without clear stewards, knowledge bases quickly became outdated and mistrusted.
- Ignoring feedback loops: Failing to respond to user complaints killed adoption.
- Compliance blind spots: Overlooking privacy requirements invited legal headaches.
The lesson? Don’t let shiny features distract from fundamentals: clarity, ownership, responsiveness, and compliance.
The cost-benefit equation in 2025
So, is the investment in smart enterprise knowledge tools worth it? The honest answer: It depends on your readiness, culture, and follow-through.
| Investment Area | Typical Cost | Expected Benefit | Payback Period |
|---|---|---|---|
| Tool licensing & integration | Medium–High | Increased productivity | 6–18 months |
| Change management & training | Medium | Higher adoption, lower risk | 3–9 months |
| Ongoing curation | Low–Medium | Knowledge freshness | Continuous |
| Compliance/security | Low | Reduced risk exposure | Immediate |
Table 6: Cost-benefit analysis for smart enterprise knowledge tools. Source: Original analysis based on [Gartner, 2024], [Bloomfire, 2024].
The “hidden” benefits—like boosted morale, innovation, and retention—are real but harder to quantify. Measure what matters, but don’t ignore what’s harder to count.
Getting started: Actionable steps for your enterprise
Priority checklist: Preparing for smart tool adoption
Before you even touch a demo, get your house in order. Here’s a checklist high-performing enterprises swear by:
- Inventory your knowledge assets: What’s valuable, where does it live, and who owns it?
- Map workflows and pain points: Interview users, scrutinize processes, and identify bottlenecks.
- Build your champion squad: Recruit advocates from each department to drive adoption.
- Set realistic goals: Define clear, measurable KPIs for success.
- Plan for compliance: Ensure privacy, audit, and access policies are ready.
This groundwork dramatically improves your odds of a successful rollout—and lasting ROI.
Preparation isn’t glamorous, but it’s non-negotiable. Enterprises that rush deployment without a plan almost always regret it.
Unconventional uses for smart enterprise knowledge tools
The best teams push these platforms beyond their “intended” uses:
- Onboarding accelerators: Auto-personalize new hire guides and connect them to mentors instantly.
- Micro-learning hubs: Surface bite-sized lessons in response to real-time queries.
- Feedback amplifiers: Use knowledge tools as channels for capturing, analyzing, and disseminating feedback organization-wide.
- Crisis playbooks: Maintain up-to-the-minute guides for handling incidents—automatically updated and distributed.
- Culture builders: Document rituals, wins, and lessons learned to make culture explicit and shareable.
Think outside the box—the real value emerges when knowledge tools become integral to your culture, not just your compliance checklist.
How to future-proof your knowledge strategy
Want staying power? Build your knowledge systems with resilience in mind.
- Create living knowledge bases: Update, audit, and prune content regularly.
- Design for turnover: Make it easy for new employees to contribute and for veterans to codify expertise.
- Embed analytics: Use real-time metrics to spot gaps and inform content strategy.
- Prioritize interoperability: Choose tools that evolve with your tech stack, not against it.
Definition List
Living knowledge base : A repository that’s updated, curated, and actively managed—not a digital graveyard.
Interoperability : The ability of systems to exchange and use information seamlessly, minimizing vendor lock-in.
Analytics-driven culture : Making decisions based on real-time usage and engagement data, not gut feel.
Resilience isn’t about predicting the future; it’s about building adaptive systems that thrive on change.
The next chapter: Where smart enterprise knowledge tools are headed
What’s coming: Autonomous knowledge ecosystems
While the AI marketing machine would love to sell you “fully autonomous” knowledge tools, the present reality is more nuanced. The next wave is about orchestration—AI systems that coordinate inputs from multiple sources, humans, and bots to create responsive, adaptive ecosystems.
These ecosystems are less about individual tools and more about connected intelligence—where insights, answers, and expertise flow freely across boundaries. The enterprises who thrive are those that see knowledge as culture, not just content.
From tool to teammate: The rise of AI-based collaboration
The smartest knowledge tools today act as digital teammates—interpreting intent, anticipating needs, and nudging collaboration. Email isn’t dead; it’s being reborn as an intelligent workspace. Platforms like futurecoworker.ai exemplify this shift, embedding AI into the heart of daily workflow.
"The future of knowledge work is collaborative, contextual, and AI-augmented—but always human at the core." — Forrester, AI Workplace Trends 2024
AI isn’t the star of the show—it’s the invisible partner, amplifying what people do best.
Are we ready to let go? Rethinking control in the enterprise
As systems become smarter, the question isn’t just technical—it’s political. Are we, as organizations, ready to let go of gatekeeping, embrace openness, and trust AI-augmented processes?
- Embrace flexible governance: Shift from rigid rules to adaptive principles.
- Cultivate digital literacy: Invest in building comfort with new tools at every level.
- Value transparency over control: Share more, silo less, and build trust.
- Iterate fast: Treat knowledge management as an ongoing experiment, not a finished product.
Letting go doesn’t mean losing control—it means building resilient, adaptive, and truly smart enterprises.
In the trenches of 2025, smart enterprise knowledge tools aren’t magic. They’re messy, powerful, and, when used right, transformative. The winners aren’t those with the biggest budgets or fanciest AI—they’re the teams who blend technology with culture, clarity, and relentless adaptation. If you’re ready for brutal truths, bold wins, and a future where your AI teammate has your back, the revolution is already here—messy, nuanced, and absolutely worth it.
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